The Eisenwaren Messe (Hardware Fair) in Germany and the Light + Building Frankfurt Exhibition are biennial events. This year, they coincided as the first major trade shows post-pandemic. Led by General Manager Luo Yuanyuan, a team of four from Zhejiang SOYANG Group Co., Ltd. attended the Eisenwaren Messe from March 3rd to 6th.
Over the four-day event, they accumulated hundreds of business cards. General Manager Luo personally greeted visiting old clients, expressing gratitude for their longstanding collaboration. Clients reciprocated with commendations on SOYANG quality and service, while also discussing forthcoming procurement plans. Given current market dynamics characterized by intense price competition and extended shipping times due to geopolitical unrest, established clients proposed a joint overseas warehousing strategy. The aim is to expedite delivery times and circumvent direct price competition, focusing instead on service quality and prompt delivery to retain end customers. This strategy is currently under deliberation.
SOYANG showcased products attracted numerous new clients, with particular interest in the full range of wire reel products. The introduction and promotion of charging gun products showcased SOYANG Group’s prowess and innovative capabilities. Some clients also offered suggestions for product enhancements, providing valuable input for future product development. For select new products, clients even discussed exclusive distribution rights in the German market, underscoring their confidence in the products developed by SOYANG.
Throughout the exhibition, many clients scheduled visits to the factory. As of now, the schedule for factory visits is almost fully booked from late March through April, instilling confidence in the foreign trade team regarding this year’s order volume.
Post time: May-27-2024